Deliberately different
Smarter Financial Planning is run by Jon Elkins, a Chartered Financial Planner.
Chartered Planners are the ‘gold standard’ and the most experienced and qualified advisers in the profession. It’s the highest mark of trust, capability and professionalism available.
We’re different from most other advisers in other ways too. In particular, we work on a ‘fixed-fee’ basis, which means our fee isn’t based on your wealth. This prevents conflicts of interest and means we can both feel comfortable that there is no motivation to recommend or sell unnecessary or unsuitable financial products.
We restrict the number of clients we work with so that you know we will always have time for you.
A word from Jon
No drama, accessible expertise to help you make the very most of what you have.
My experience from over 25 years has equipped me with substantial technical skills and knowledge; my approach is to understand your individual needs and priorities and create bespoke solutions for each and every client.
The reason for establishing my own business was to create the service I really wanted to provide. Having my own practice means I’m not constrained by ‘typical practice’, I’m free to explore the full spectrum of possibilities to achieve the best outcomes for my clients.
I am driven to provide an excellent, truly bespoke service that offers the expertise and access to the full range of suitable solutions offered by large institutions but with personal service, attention to detail, and flexibility.
Planning, and specifically in response to actual or potential change in personal and professional circumstances, is often an alien, threatening or overwhelming prospect for busy people with little insight into financial products and services. I empathise and inspire trust but am also practical and focused on helping individuals to move forward.
Success, for me, is seeing long-term clients realise their career transition, retirement or other longer term plans through the prudent financial planning we have put into place together. I have particular expertise working with the education sector and a background that equips me to work with individuals, employers and other entities from a range of industries.
I am a member of the European Financial Planning Association - the leading professional standards setting body for financial advisors and planners in Europe - and I’m pleased to have been featured in the Telegraph and Times 'Guide To The UK’s Top Rated Financial Advisers' in 2019 for the fourth time running.
Why choose us?
We pride ourselves on our honesty, integrity and “just doing the right thing”. We will:
Make your life easier
By explaining matters in a way that you will understand. We believe there’s too much jargon and complicated language in financial services and we know how intimidating this can be. We’ll explain everything clearly so you’re comfortable with our recommendations.
Focus on your needs
We’ll take time to listen to your concerns and aspirations. We’ll make sure we communicate with you in a style that suits you best. Your objectives and values are at the heart and soul of our planning with you.
Give you unbiased, fair advice
We’ll help you to define and achieve your aspirations and objectives by offering informed, objective and impartial advice, which will provide you with the certainty, comfort and assurance to make better decisions for you and your family.